Privacy Policy

What Information We Collect

(a)             Information You Provide to Us

In connection with the Services we provide, we may ask you to provide us with certain information, including

(i)              your first and last name,

(ii)             email address,

(iii)            home or business address,

(iv)            telephone number or mobile number,

(vi)            other information that could reasonably be used to identify you personally or identify your household

(vii)           biometric data, such as electrocardiogram readings, accelerometer readings

(viii)         Date, time, and device identifier associated with the electrocardiogram and accelerometer readings (all of the foregoing hereinafter referred to as “Personal Information”); and/or

(ix)            demographic information, such as your country, state, or county of residence or business operation (“Demographic Information”)

We may collect this information when you:

• Request information from us via webforms, emails or telephone when you sign up for our Services;
• Contact us regarding a question, concern, or inquiry, such as when you make inquiries concerning our Sites and/or Services;
• Register and create an account on our Site(s);
• Download our App and create an account
• Sign up or request to be placed on our mailing and/or email marketing lists; or
• Provide billing information to us.

Your decision to provide us with information is voluntary, but if you choose not to provide any requested information, you may not be able to take advantage of all of the Site’s features or our Services.

(b) General Browsing

In addition to information that you choose to submit to us, we and/or our service providers may automatically collect and/or store certain information when you visit or interact with the Site(s) (“Usage Information”). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Site(s). Usage Information may include:

• Your IP address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier (“Device Identifier”);
• Your Device functionality (including browser, browser language, operating system, hardware, mobile network information);
• Referring and exit web pages and URLs;
• The areas within our Site(s) that you visit and your activities there, including remembering you and your preferences;
• Your Device location or other geolocation information, including the zip code, state or country from which you accessed the Services;
• Your Device characteristics; and
• Certain other Device data, including the time of day you visit our Site(s).

(c) Location data

For location information, we may use this information to provide customized Services, content, and other information that may be of interest to you. If you no longer wish for us or our service providers to collect and use location information, you may disable the location features on your device. Consult your device manufacturer settings for instructions. Please note that if you disable such features, your ability to access certain features, Services, content or products may be limited or disabled.

(d) Use of Cookies and other Tracking Technologies

We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies used on the Site(s), include, but are not limited to, the following (as well as future-developed tracking technology or methods that are not listed here):

• Cookies. A cookie is a file placed on a Device to uniquely identify your browser or to store information on your Device. Our Site may use HTTP cookies, HTML5 cookies, Flash cookies and other types of cookie technology to store information on local storage.
• Web Beacons. A Web Beacon is a small tag (which may be invisible to you) that may be placed on our Site’s pages and messages.
• Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on.
• ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.
• Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.
• Recognition Technologies. Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).

We may use Tracking Technologies for a variety of purposes, including:

• To allow you to use and access the Site, including for the prevention of fraudulent activity and improved security functionality or to allow you to make use of cart or payment functionality;
• To assess the performance of the Site, including as part of our analytic practices or otherwise to improve the content, products or services offered through the Site;
• To offer you enhanced functionality when accessing the Site, including identifying you when you sign into our Site or keeping track of your specified preferences or to track your online activities over time and across third-party sites; and
• To deliver content relevant to your interests on our Site and third‑party sites based on how you interact with our content.

To learn more about how to opt out of Google’s use of the Google analytics cookies, visit, here [Insert Link to https://tools.google.com/dlpage/gaoptout].

To learn more about how to opt out of DoubleClick’s use of cookies, visit the DoubleClick opt-out page, here [Insert Link to: https://support.google.com/ads/answer/2662922?hl=e]. If you would like more information about behavioral advertising practices, go to the Digital Advertising Alliance’s WebChoices tool at www.aboutads.info. To learn about your choices in connection with these practices on the particular device on which you are accessing this Privacy Policy, please visit http://www.networkadvertising.org/choices and http://www.aboutads.info/choices.

You may also click on the informational icon contained within each interest-based ad. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, ads based on the particular website you are viewing (e.g., contextually based ads). Also, if your browser (like some Safari browsers) is configured to reject opt-out cookies when you opt out on the DAA or NAI websites, your opt-out may not be effective.

(e)             Information We Collect When You Interact with Third-Party Sites

The Site(s) may include functionality that allows certain kinds of interactions between the Site and your account on a third-party website or application. For example, we may provide links to allow third parties to process credit card and/or electronic payments. These third parties may retain any information used or provided in any such communications or activities and these third parties’ practices are not subject to our Privacy Policy. We may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services and they, not we, are responsible for their practices. You should read the applicable third-party privacy policies before using such third-party tools on our Site.

We Do Not Collect Personal Health Information

Please do not send PHI to us or post or display PHI anywhere on the Services. Sending, submitting, posting or otherwise providing to us, or uploading, storing, or otherwise transferring to the Site, any PHI (or other personally identifying information for any individuals from which the PHI is derived), including “individually identifiable information”, as defined in HIPAA, and “personal data”, as defined in the European General Data Protection Regulation, California Consumer Privacy Act or other applicable law, is strictly prohibited and we disclaim all responsibility or liability with respect to any such information.

By using the Services, you agree to indemnify and hold us harmless against any Losses (as defined below) which results from or arise out of any claim asserted against or sought from any party arising from or relating to your uploading, storing, or transferring of PHI or related information using the Services or otherwise providing such information to us in connection with the Services. As used herein, “Loss” means any financial loss, damage, injury, penalty, sanction, judgment, fine, liability, cost, expense and fee (including reasonable attorneys' fees, expert witness fees, investigator fees, court costs, costs and fees associated with arbitration or mediation).

By using the Services, you agree to indemnify and hold us harmless against any Losses (as defined below) which results from or arise out of any claim asserted against or sought from any party arising from or relating to your uploading, storing, or transferring of PHI or related information using the Services or otherwise providing such information to us in connection with the Services. As used herein, “Loss” means any financial loss, damage, injury, penalty, sanction, judgment, fine, liability, cost, expense and fee (including reasonable attorneys' fees, expert witness fees, investigator fees, court costs, costs and fees associated with arbitration or mediation).

Why We Collect Information

We may use your information for various purposes, including:

• Responding to your requests for information;
• Maintaining your account;
• Verifying your identity and for fraud prevention;
• Processing your payments or purchases;
• Responding to your requests for information;
• Sending you email communications such as electronic newsletters about our products, Services, events, and promotions;
• Improving the effectiveness of our Site, our marketing endeavors, and our product and service offerings;
• Identifying your product and service preferences, providing personalized content and ads and informing you of new or additional information, products and services that may be of interest to you;
• Helping us address problems with and improve our Site and our products and services, including testing and creating new products, features, and services;
• Protecting the security and integrity of the Site, including understanding and resolving any technical and security issues reported on our Sites;
• Engaging in analysis, research, and reports regarding the use of our Sites and Services;
• For internal business purposes;
• Making predictions and providing predictions to you regarding heart related predictions and conditions;
• Improving the machine learning algorithm of the Services;
• Complying with the law and protecting the safety, rights, property or security of OK2StandUP, the Services, and the general public; and
• For purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.

When We Disclose Information

We do not sell your personal information to anyone.

We also do not share your information, including your Personal Information, with our affiliates and other third parties, such as companies with whom we have marketing or other relationships, for direct marketing purposes.

We may aggregate, de-identify, and/or anonymize any information collected through the Site(s) or Services such that such information is no longer linked to your personally identifiable information. We may use and share this aggregated and anonymized information (non-Personal Information) for any purpose, including without limitation, for research and marketing purposes, and may also share such data with our affiliates and third parties, including advertisers, promotional partners and others.

We may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as described in this Privacy Policy.

Examples of when OK2StandUP may share your information include as follows:

(a) Third Parties Providing Services to OK2StandUP. We may use Third-Party Service providers to perform certain services on behalf of us or the Site(s) or Services, such as: (i) creating and updating Site(s) functionality; (ii) billing or processing credit cards, and/or electronic or manual payments; (iii) assisting us in Site(s) operations; (iv) managing a database of customer and consumer information; (v) hosting the Site(s) and improving performance of the Sites; (vi) designing and/or operating the Site’s features; (vii) tracking the Site’s activities and analytics, including marketing and market research; (viii) data enhancement (to learn more about our customers); (ix) enabling us to send you special offers or perform other administrative services, such as customer service, security, tech, operational support, email and legal services; and (x) other services designed to assist us in maximizing our business potential. We may provide these vendors with access to user information to carry out the services they are performing for you or for us. Those vendors may have additional or different privacy policies and/or Terms of Service. You should be sure that you read and agree to those policies and Terms.

We currently use the following as third-party service providers:

Amazon Web Services, MongoDB, HubSpot

Additional service providers may be added from time to time and are available on request from OK2StandUP.

(c) To Protect the Rights of OK2StandUP and Others. To the fullest extent permitted by applicable law, we may also disclose your information when required to by law or if we believe in good faith that doing so is necessary or appropriate to: (i) protect or defend the rights, safety or property of OK2StandUP, its affiliates, third parties or the general public (including through the enforcement of this Privacy Policy, our Terms of Service, and other applicable agreements and policies); (ii) comply with legal and regulatory obligations (e.g., pursuant to law enforcement inquiries, subpoenas or court orders); or (iii) to respond to claims that any content violates the rights of a third party. This includes exchanging information with other companies and organizations for fraud prevention, spam/malware protection, and other similar purposes. To the fullest extent permitted by applicable law, we have complete discretion in electing to make or not make such disclosures, and to contest or not contest any requests for such disclosures, all without notice to you.

(d) Business Transfer. We also reserve the right to disclose and transfer all information: (i) to a subsequent owner, co-owner or operator of the Site and/or our Services; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including during any due diligence process.

Information from Third-Party Social Media Services

We allow you to create an account and log in to use the Services through the following third-party Social Media Services:

• Google
• Facebook
• Twitter
• Instagram